Maximizing Profit: 10 Ways to Turn Homeowners into Pool Owners

As a home builder, you understand that every upgrade opportunity represents potential profit and enhanced client satisfaction. Adding Evo Pools to your portfolio isn’t just about selling an amenity – it’s about increasing your profit margins while delivering exceptional value to your clients. Thanks to  Evo Pools’ innovative pool designs and streamlined installation process, here are 10 ways that you can turn homeowners into pool owners.

Let’s explore ten proven strategies that successful builders are using in their new home construction projects to help their clients realize their dreams of pool ownership, backed by Evo Pools’ industry-leading expertise and support. These comprehensive approaches transform standard home builds into luxury pool properties, maximizing value for both builders and homeowners. Each strategy integrates seamlessly with your existing construction process to enhance both efficiency and profitability.

early integration drives success

Smart home builders and pool builders know that timing is everything. By incorporating pool discussions into your initial client meetings, you position yourself as a complete outdoor living solution provider. Include pool footprints in your preliminary lot layouts and architectural renderings. This proactive approach helps clients envision their complete property during the crucial early decision-making phase, leading to higher conversion rates.

streamlined financial packaging

Partner with financial institutions to offer bundled home and pool mortgages. Your clients will appreciate seeing how affordable a pool becomes when financed alongside their home – often adding only a few hundred dollars to monthly payments. This approach removes the sticker shock of separate pool financing and increases your closing rates on pool additions.

advanced visualization tools

Invest in cutting-edge 3D rendering technology that showcases how pools complement your home designs. This technology pays for itself by dramatically increasing pool closing rates. When clients can visualize a custom pool design on their specific lot through virtual renderings, they’re significantly more likely to move forward with the addition, making this tool a powerful sales catalyst.

construction efficiency selling points

Highlight the cost advantages of installing during construction: no access issues, coordinated scheduling and single-project efficiency. This approach positions you as a solution provider while protecting your margins.

standardized pool packages

Develop three to four pool packages specifically designed to complement your home collections. This simplified approach streamlines your sales process and ensures consistent quality and margins. Include popular features in each tier while maintaining healthy profit margins across all options.

strategic sales timing

Align pool discussions with your existing sales process. Successful builders report highest conversion rates when introducing pools after the initial home selection but before design center appointments. This timing catches clients when they’re already thinking about personalizing their home.

model home integration

Consider your model home investment strategy. A well-designed pool in your model home becomes a powerful sales tool across all communities. When buyers experience a beautifully integrated pool firsthand, they’re more likely to add this luxury feature to their own build – whether they’re purchasing in that community or elsewhere in your portfolio.

value-added service packages

Partner with pool service companies to offer maintenance packages. This addresses client concerns about pool ownership while creating an additional revenue stream. Smart builders are bundling first-year maintenance into their pool packages, removing a common objection while maintaining margins.

community momentum strategy

Use strategic placement of early pools to drive additional sales. Experienced builders start with highly visible lots, creating a showcase effect that drives demand throughout the community. Consider incentivizing early pool commitments in each phase to build momentum.

year-round appeal approach

Position pools as multi-season outdoor living spaces. Include features like fire elements and sophisticated lighting to showcase year-round value. This approach helps maintain pool sales even in seasonal markets and differentiates your builds from competitors.

Your sales team is key to successful pool integration. Evo Pools provides comprehensive training on:

• Pool package presentation strategies
• Financing option discussions
• Common objection handling
• Construction timeline integration
• Value proposition delivery

business impact

Pool offerings can enhance your business by:

• Adding value to home packages
• Expanding your market appeal
• Creating design differentiation
• Strengthening customer relationships

Every new home construction project sold without a pool represents missed profit opportunity. By partnering with Evo Pools, you gain a proven system to turn homeowners into pool owners, enhancing both your profit margins and your reputation as a full-service builder.

Ready to increase your revenue per build? Connect with Evo Pools today to learn how our builder program can integrate seamlessly with your construction process and boost your bottom line.